Definition of Advertising
Contents : Advertising 3 A. Definition of Advertising 3 B. Function of Advertising 3 C. Types of Advertising 3 D. History of Advertising 4 Advertising A. Definition of Advertising : Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services. There are various definitions of the term “advertising”. In very common terms ( Dyer 1990:2 ), advertising means to inform a large number of people about something. However universal, Dyer’s defintion incorporates a range of essential aspects by which one can deduce the advertising is a type of communication. By paraphrasing this definition in terms of its most salient quality, that is, its informative nature, advertising can be described as “communication” since communication fundamentally means...