Definition of Advertising
Contents : Advertising 3 A. Definition of Advertising 3 B. Function of Advertising 3 C. Types of Advertising 3 D. History of Advertising 4 Advertising A. Definition of Advertising : Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services. There are various definitions of the term “advertising”. In very common terms ( Dyer 1990:2 ), advertising means to inform a large number of people about something. However universal, Dyer’s defintion incorporates a range of essential aspects by which one can deduce the advertising is a type of communication. By paraphrasing this definition in terms of its most salient quality, that is, its informative nature, advertising can be described as “communication” since communication fundamentally means “information communicated” ( Webster’s New